Although car sales are generally affected by the epidemic caused by plant shutdowns, the sales of Super Luxury car Ferrari ,
Bentley and Lamborghini will achieve rapid growth in 2020.
Recently, according to foreign media reports, the total sales of passenger cars in the United States in 2020 will drop 10% from the previous year.
However, sales of cars priced at more than $80,000 in the fourth quarter of last year almost doubled compared to the same period last year. Sales of cars priced at more than $100,000 in the United States also increased by 63% in the fourth quarter.
It is reported that during the epidemic, because the rich could not spend their money on travel and had nothing else to do,
many people turned their attention to luxury goods, such as luxury cars. One more striking point in sales growth is that young buyers are driving this boom.
According to data officially disclosed by Bentley, Bentley’s global sales volume in 2020 was 11,206 vehicles, a year-on-year increase of 2%, surpassing 11,089 vehicles in 2017, setting a brand new high.
and local sales have increased by about 50%.
2020 is also the year with the highest profit and the second highest sales volume in Lamborghini history.
The company’s CEO said that the orders for the first nine months of 2021 have all been filled.
In addition, Ferrari’s sales have fallen by about 10% throughout 2020,
including the seven weeks of factory shutdown,
However, not all luxury brands are monetizing so well. For example,
Rolls-Royce’s parent company, BMW Group, stated that “Gust” orders have been filled most of the time in 2021,
and the company’s custom business also achieved record results last year.